How to design a search engine friendly website

: Search engines favour well designed web sites with plenty text content for their top rankings. Here's some tips on how to design a web site to be ranked at the top in the search engines. Text Content The cornerstone to your web site is the text content. Make sure the site contains plenty subject matter right from the start. Your home page will introduce and describe the content of the site while each section goes into more detail on the relevant subject. When adding text content to your site, identify the key search terms and use them in context. Where possible highlight the search terms by placing them in bold text or within H1 tags. This makes the key search terms stand out so that search engines mark them as being important. Frames Although all search engines claim to be able to navigate frames, they still complicate matters. The best advice is to avoid frames entirely. Framed sites are listed in search engines, but no matter how many tricks are employed, they never seem to get listed as high as their non-frames equivalent. If you have a frames based site, consider rebuilding it without frames. You'll see your listings skyrocket. Page Forwarding Many sites are now using page forwarding. It is used on the home page of a site to determine if a visitor has Flash installed, or what browser they are using. After testing the visitors machine, they are then forwarded to the appropriate real home page. This practise does not help with search engine listings. Your home page should be designed to work with any browser, and visitors should be given the choice of proceeding into a Flash site or a standard HTML site. In any case, forwarding past your home page is missing the chance to introduce plenty of good text content to visitor or search engine. Heavy Graphics Don't use too many graphics on each page, and certainly don't embed valuable text in your graphics. Search engine spiders see all graphics the same - indecipherable binary code - and embedded text will not be read. Where you do use graphics, make sure to add alt-tags to describe the image, including key words and search terms where applicable. Dynamic Pages One of the great things about the internet today is the immediacy of information. Dynamic web sites make it possible to keep content bang up to date with minimum effort. There is a fallacy that if your site contains dynamic pages it will not be indexed by search engines. This belief is only partly true. Search engines will visit any page,.asp,.php,.cfm etc. If the URL for the page ends with the extension such as /pagename. php it will be indexed and added to the search engine. If however dynamic information is passed within the URL e. g. pagename. php? section=2&user=xyz, then the page will not be indexed. The idea behind gaining listings for your dynamic pages is to ensure that your home page and other top level section pages do not include dynamic information in the URL. Deeper into the site, sure, include all the dynamic information you want, but at the top level make sure there is enough apparently static information to gain some search engine listings. If you already run a fully dynamic site, take a look at our optimisation section for some ideas on promotional and traffic capture pages. Flash Try and avoid building your main site entirely in Flash. If you do, you'll also have to build an alternative site in HTML or you will receive no listings whatsoever. Search engines cannot read anything within a Flash file. The use of Flash within a web site is acceptable, provided its use is monitored. Animation and moving logos are great - they add interest and depth to a site. Flash buttons and text embedded within Flash is not so great. Search engines will not follow the links to other pages and cannot read or index any text within the Flash file. Use Flash sparingly. Navigation Search engine spiders start at a site home page and follow all the links within the site until they reach a dead end before jumping to the next site on their list. The key to good navigation is to make sure that search engine spiders can reach as much of your site as possible before jumping to the next site. At the very least, every page within your site must have a link back to the home page. This is crucial. In addition, links to each of the other main pages within the site help the spider move around more efficiently. If your main navigation is a set of buttons at the top of the page, like in this site, add some small text links at the bottom of each page just to make it easier for search engines and visitors to get around your site. John Evans has been successfully managing online business since September 2003.FreeJokesHub

Search marketing training and certification

At the early days of search was SEO and pay per click advertising something for geeks who learned the stuff by experimenting with it and learned from their successes and failures while simply doing it. How to rank in search engines and how to write a compelling Ad within three short lines and research keywords is not exactly the things that are taught at the universities. There were no bachelors or masters' degree in search marketing or something like that. Hireling somebody with experience and proven knowledge about search to do your in-house search marketing was impossible. You had to take a person's word for it and watch if the results eventually reflect what he had promised and what you expected during the job interview. "Growing" staff in-house from an inexperienced rookie to a valuable asset was often the best option. The former graduates and newbie's became experienced marketers with the time and made it hard for companies to be able to keep them. They learned quickly what their work and experience was worth. Those People did often quit their job at the company where they learned the business to work for a specialized search-marketing firm or to start their own business. Independent training and certification did not exist. Changing Landscape The landscape regarding education and certification changed dramatically since the middle of 2006. Before 2006 did virtually no or only a few training curriculums to internet marketing, especially to the fast growing subject of search engine marketing and optimization exist, at least none, which resulted in an industry wide accepted form of certification that could be used by the students who successfully completed the training to use with confidence for a job application. Combined industry efforts and the shortage of skilled internet marketing professionals created a boom in new services, which offer new training courses and seminars including certification to various internet-marketing subjects. Not all certifications are accepted or acknowledged across the industry, but most of them offer at least a similar level of education, which makes 3rd party certifications almost in all cases just as good as an "official" one. Broad Selection of Services The offers vary in price, amount of transferred knowledge and distribution method. Self-learning courses in printed and electronic format online are as available as hands on training classes in real classrooms with real teachers and interaction with other students. In addition, the combination of virtual training online combined with interaction with real teachers and other students is in some cases an option. Companies can now send their employees who might have a major in marketing and advertising or computer engineering to a paid training and know when they come back and passed the exam and got their certification that they do know at least the basics of the job they are supposed to do. Graduates Are in High Demand The demand for graduates from the new available colleges, training programs and online classes is high and successful alumni in subjects like SEM/PPC or SEO can often choose from more than one job offer available to them. Classes are usually very affordable ranging between a few hundred to a few thousand dollars. Finding Job Openings If you are looking for a job in the search marketing industry, or if you are a personnel manager and looking for SEM professionals to hire, you might want to have a look at the niche job search site JobsInSearch, which specializes in search engine optimization (SEO) and marketing jobs and careers. There are also the large and generic career opportunities portals and sites where you can look for job openings in search engine optimization, pay-per-click and internet marketing in general. Conclusion Times are certainly changing and the realm of the one-geek shows is slowly ending. The industry matures at last.

Keyword density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5% The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it. Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%. Simple steps to check the density: 1. Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. 2. Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page. 3. Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text. 4.0 When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. 5. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Do it yourself search engine optimization

: Search engine optimization and web design have become activities that are very popular and accessible to regular people. There is a lot of information available on the web for those eager to get their teeth into it. Basically, if you've got plenty of time on your hands and have a fairly good knowledge of how the Internet works, you could learn to do it all yourself. However, the learning process is a time consuming one and it would mean deterring yourself from day to day aspects of your business which require your attention. There are millions of websites on the internet for different topics and it’s difficult to find one. The best way to finding desire site to using search engines, but the search engine may result more than 100000’s of websites. Websites with high ranking are listed in first few pages. Well, how would you make your website listed as high as possible in the result results? In order to achieve this you need to work on Search engine optimization. Search engine marketing is as complex as traditional marketing. It's applied to a completely different medium, the online one. Even professional companies sometimes offer only some SEO services instead of the whole package. We have gathered some important tips to make it ease and help you to understand the process involved. Site Page Naming Page names are important! Relevant pages should be named after their primary keyword phrase. Site File Names Analysis Like the directory structure, file names play an equally important role. All file names should contain primary keywords or keyword phrases. Web Page Title The title tag of your page is the single most important factor to be considered when optimizing your web page for the search engines. It is because most engines & directories place a high level of importance on keywords that are found in your title tag. Meta Tags Meta elements provide information about a given webpage, most often to help search engines categorize them correctly, and are inserted into the HTML code in the format illustrated above, but are not visible to a user looking at the site. Meta tags are one of the most important elements of a web page when a search engine indexes it. This was originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For Example, related keywords or a description of the page itself. A search engine to display a short description of what your web page contains very often uses the description Meta tag. Some search engines look at the keywords entered into the keywords meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria. Web Page Copywriting Like a Meta and Title tags, the content of your page is an important element in the search engine optimization process. The page copy being the actual, visible main content of the page should be presented and arranged in a logical and visually pleasing manner. 1. For the best results each page you submit should contain at least 200 words. 2. Include all keywords and arrange them in logical and readable manner. 3. More interlinking of keywords throughout the website. Site Navigation Is your site’s navigation search engine friendly? Search engines require simple text based navigation in order to correctly spider your website. Java Script based navigation only, results in an incomplete index of your website. Some important suggestions for site navigation: 1. Avoid using flash at main page. 2. Addition of keyword related text based navigation should be added to the bottom of all pages. 3. Using Sitemap 4. Avoid using image based navigation Image ‘alt’ Attribute Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers. 1. Do not use more than 2-3 keywords per page 2. Describe the image and don’t just list the keywords. Link Popularity Link popularity is how many other websites are pointing to your website. If you have 199 Web pages pointing to your domain, then your link popularity is 199. Link popularity varies because each engine indexes the web differently. Ideally you would want a minimum of several hundred links per search engine, back to your website; but actual figures depend on the number of links held by your competition.

Keyword elite the ferrari of keywords research

In order to find the right tools to research high paying AdSense keywords, it is important to know what information you want o know about keywords. It would be just great if there were a tool that told everyone exactly what Google pays for each keyword, but that doesn't exist and anyone who creates such a tool is certain to be barred from Google forever because it is a clear violation of the terms and conditions of having an AdSense account to reveal any income information to anyone else. You can use Adwords keyword tool to select keywords and you'll get some information. But there are many, many great tools out there that will help you select the right keywords for your AdSense campaign focus. Look for only those tools that provide information about the number of searches performed, the number of competing websites and a "guestimate" of profitability. Keyword elite will do all of that and a lot more. Keyword elite allows you to create keyword lists with the most profitable keywords and thousands of variations. Keyword elite let's you spy on your competitors adword campaigns so you can do better. With keyword Elite you can find the highest paying keywords for adsense publishing. WordTracker is probably the best known and most popular tool for finding keywords that are profitable and that have little competition. However, it does entail a subscription fee so that you want to subscribe for the period that you will actually use the tool and no longer. You can subscribe for a day, a week or a month, or indefinitely. Only those people who use the tool frequently should consider an indefinite subscription due to the high cost. NicheBot is a free tool that is really handy for this. Unlike WordTracker which costs quite a bit for a subscription, this tool has just about everything you need or want and it is absolutely free to use. It is web-based and perhaps not quite as fast as WordTracker, but it works just great. And it is being upgraded all the time with new features. KeyWordDiscovery offers a free trial period, after which there is a subscription fee. However, it is a reasonably popular tool for keyword researching. Overture Keyword Research Tool is another free tool that you can use. It gives you the information you need but the output is based on Overture search engines and you would do much better to get Google search engine results. To find the right tools for you, try several of the free tools you'll find with a simple Internet search. You may find one that meets your needs very well. If not, then it is time to begin using some of the subscription services.

Seo link building with web content secrets

It's the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there's another important tool for building links that should be a part of your toolbox: distributing content in exchange for one-way inbound links. Comparison with Other Linking Methods • Reciprocal Linking: The big advantage of content distribution over swapping links is that the links built are one-way, and therefore presumably more valuable. Of course, reciprocal links still have value, but relying primarily on them might hamper your SEO efforts. • Indirect Reciprocal Links: I link my site A to your site, so you link your site to my site B. The problems are that this can be a lot of work, and also, Google can detect indirect links if you do it more than once with the same group of sites, which might make your linking arrangements look like a link farm. • Paid Links: The problem with paid links is 1) the costs add up; 2) search engines are getting better and better at discounting paid links. According to Matt Cutts' blog, "I wouldn't be surprised if search engines begin to take stronger action against link buying in the near future...link-selling sites can lose their ability to give reputation (e. g. PageRank and anchortext)." Kinds of Content to Distribute • Articles. This is the essential kind of content distribution, to the point that many people consider content distribution simple as "article marketing." However, you're missing out on a few other sources of links if you only do articles. • News blurbs. A lot of news-style sites will only reprint pieces of a couple of paragraphs. The good news is that often enough the whole point of these news blurbs is to include links to other sites, in a sort of "look what we've found" kind of way, a la Slashdot. org • Press Releases. There are some sites that aggressively reprint press releases. A press release is like an article, only in a very specific press release format, and frankly that's not that enjoyable to read. I don't know why some sites are so head-over-heels over press releases, but, hey, that's their business. The good news is that even if you can't write and don't want to hire a writer, press releases (at least basic ones) are pretty easy to do. • Tools, games and other webware. Sites with popular tools, software, Flash games and other webware often let other sites use it in exchange for a link. The big potential downside is technical support. • Images. Images, especially charts and photographs, are important forms of content on the web. If you have great images on your site and people ask you to use them on their sites, require a backlink in exchange. The problem with images is that they are so easily stolen. Stolen words can be uncovered with a web search. You could try to watermark images with a copyright symbol, URL, and the link requirement. But in the process you'd make the image much less desirable. • Web design templates. These have been freely distributed for a long time. Yet they are even more easily stolen than images. Also, if you embed a link in the footer of a web template, what you'll get back are sitewide links, which are often thought to be filtered out in search engines. Maximizing Content Distribution Links' Effectiveness: Anchor Text Anchor text. You need optimized anchor text to rank high for any competitive keyword. That means you need your target keyword in the anchor text, and very importantly, variants of the target keyword (too many links with the exact same anchor text may be filtered). The problem is that some sites by default don't let you choose the anchor text of the link to your site. So you need to: 1) look for sites that do reprint content with optimized anchor text; 2) specifically ask for your target anchor text to be used. Also, do keep in mind that a true natural linking structure will require you to have a number of links that are not anchor-text-optimized, typically with the URL as the anchor text. How to Find Sites Finding sites to submit content is the biggest challenge. You can start by asking around to any other webmasters you already have a relationship with. Next, web-search. The classic method is "submit article" + [keyword]. Most of the sites you find this way won't be good candidates, which is why this can be a bit labor-intensive. I use offshore labor for this step, as well as a program that will sort and store all the search results into a spreadsheet; otherwise it might not be worth it. Then again, the same would be true for finding reciprocal linking partners. Ethical Issues & Best Practices Golden rule: remember that there's a human being who has to approve your article for submission. • Read and adhere to all submission guidelines. • Avoid automation. There's almost always some detail of submission that requires a human eye: a multitude of html formatting requirements, changing site themes, etc. • Don't submit by email unless specifically instructed. Using a contact form prevents possible sp@m accusations. • Only approach websites that request content submissions. • Don't misrepresent reprint content as original. • Don't submit the same content too often. After about two hundred reprints, a lot of people will be seeing the same thing over and over again and possibly complaining. In short, as SEO gets more competitive, having more and more linking methods at your disposal gets more and more important. Don't overlook this important tool.